Development and Expansion Strategy of SMART Cars Essay

Improvement and Expansion Strategy of SMART Cars - Essay Example Secure new client by streamlining web crawler entries, presenting on the web rivalries and a free web mail framework for SMART vehicle proprietors and fans. Presenting a safe online exchange administration that can be utilized to purchase items and benefits or apply for fund, with a fast turnaround time of 24 hours. Execution of activities to upgrade and smooth out the SMART locales with the goal that they are simpler to explore and offering the clients a more extravagant additionally compensating individual experience. Expansion of an elite proprietor area with vehicle administration record, logbook and unique advancements. 2 Terms of Reference This report was dispatched by SMART on December twelfth 2005 3 Methodology This report references the accompanying: The Institute of Direct Marketing, SMART Car Handout, 2006. MediaCo, Email Marketing - Opt In Email Marketing. J. S. Fleming and Gail Said Johnson. Planning an Effective Web Page. 2003. 4 Situational Analysis 4.3 Company Analyzes Brilliant a vehicle assembling, gracefully and deals undertaking was built up in 1994 and is an entirely possessed auxiliary of Daimler Chrysler, with roughly 1200 workers. Keen have vendor arranges in 35 nations, with their authoritative system in Bblingen Germany and creation office in Hambach France. Its item run exists out of three models, the ForTwo, ForFour and Roadster in hard top and cabrio styles. Brilliant's key issue has been constantly been the earth, with rules guaranteeing SMART vehicles are designed to ensure the earth by being vitality effective and safeguarding normal assets. Brilliant's approach begins with advancement, goes through creation, and finishes in the reusing of many SMART segments. Savvy Car UK has a multi-divert approach in selling their important items and...Its item extend exists out of three models, the ForTwo, ForFour and Roadster in hard top and cabrio styles. Savvy's key issue has been constantly been the earth, with rules guaranteeing SMART vehicles are designed to ensure the earth by being vitality effective and saving normal assets. Brilliant's strategy begins with improvement, goes through creation, and finishes in the reusing of many SMART segments. Savvy Car UK has a multi-divert approach in selling their significant items and administrations. A client acclimates to items and administrations by visiting their separate site's www.thesmartcar.co.uk and www.smarttogo.co.uk, and buying these items at one of 53 SMART businesses. In the monetary year of 2004/5, SMART UK's turnover was 6.8 million and the development conjecture show a potential increment pace of 15% for the 2005/6 period, with an all out turnover figure of 7.25 million. Brilliant's web based showcasing and advancement contributed towards the offer of 850 units of the all out 11000 deals in the UK in 2005. Keen vehicle UK is as of now a set up business with a solid shopper base from which to dispatch a forceful promoting system to expand a lot of the car advertise. A portion of its solid focuses are: Shrewd vehicle as another passage to the car showcase offering the buyer the retro one of a kind look.

The Lotteria Essay Example

The Lotteria Essay The target of this examination is to contrast which nation is generally reasonable with have auxiliary organization of Lotteria among Brazil and Russia. 1. 2 1. 2. 1Lotteria is a Korean chain of drive-through eateries, branches in East Asia. This is an auxiliary organization of Lotte. 1. 2. 2The Lotteria is the best burger organization of Korea. In rivalry with gigantic drive-thru eatery organizations, for example, McDonald’s and Burgerking, Lotteria demonstrated tight rivalries. In East Asia districts, Lotteria had stable market power in inexpensive food business.With the one of a kind quality and normal for Korea culture, Lotteria will have adequate qualities against rivals on the planet advertise. 1. 3 1. 3. 1 Appendices 1. 3. 2 Appendices 1. 3. 3I am a paternalistic kind of authority styles. I like to settle on dynamic without anyone else while thinking about the workers without anyone else. To job the organization, there must be a pioneer to push the group to accomplish o bjectives then normally representatives do their own works without being pushed by the pioneer. 1. I expect overseeing Lotteria in Brazil will make loads of benefits and make the Lotteria as one of the biggest organization on the planet. 2. 0 Methods 2. 1During the exploration, I had the option to accumulate the data by utilizing suggested locales from the teacher and looking through Google. Additionally I had meet with the specialist of Lotteria, to get sensible gathered information. To discover Unilever’s plan of action in every nation, I have looked through the reports of existing realities and models that truly occurred. . 2Mainly my examination is arranged into 3 stages. Initially, to gather the information of Brazil and Russia, I looked in the Internet destinations that were suggested. Notwithstanding bolster more information, I utilized Google to look through more information about societies, purchaser profiles, business decorum, advertise condition, and the requiremen ts to accomplish great culturally diverse administration. Next, I met the laborer at remote speculation division of Lotteria to gather sensible information and the executives of originals.For the last, to discover how Unilever have worked together in Brazil and Russia, I have looked through articles, reports, and investigation of genuine realities that occurred previously. 3. 0 Findings 3. 1To deal with the auxiliary market of Lotteria in remote nation, the benefits of Lotteria have isn't significant as much as the way of life that influence the matter of Brazil and Russia. The regular social impacts of two nations are that they have various leveled frameworks in business. The choice ought to be made by the high society workers.In Brazil, the purchasers are faithful to brands, so it is difficult for outside organization to enter the market in Brazil. Notwithstanding, the remarkable social realities that Brazil has is that their economy is double structure which implies the polarizat ion. This makes distinction purchaser kinds of Brazilian, the privileged societies considers quality more than the lower and they attempt to connected to the outside organization to recognize them with different classes. Then again, the lower classes consider generally about the value still most of Brazilian spend their pay at food which is around 16. % which is the second biggest segment close to the house. Contrast with the Brazil, Russia purchaser structure and qualities are unique, as in Russia there are white collar classes creating 80% of requests. Russian shoppers likewise care the brands and the quality as significantly, however not as the Brazilian they don't be pulled in by value, they are uninterested about it. As a large portion of Russians burn through 80% of their pay, they are hasty. 3. 2When the Unilever began their business in Brazil 4. 0 Discussion

Product Management From Design to Implementation using MindMeister, MeisterTask G Suite - Focus

Product Management From Design to Implementation using MindMeister, MeisterTask G Suite - Focus To achieve successful product management, companies working within the fast-moving tech sector need consistent workflows. With a regular flow of ideas, push requests and UI improvements, its easy for tasks to slip between the gaps. An Interview with Cory Scott, CEO and Founder of LiveBy We chatted with Cory Scott, Founder of LiveBy  (pictured), a real estate technology company, based in Lincoln, Nebraska. Cory shares with us how the LiveBy team uses MeisterTask, MindMeister and G Suite to keep on top of their product development, during this exciting but busy time for their company. Thanks for joining us Cory. Could you start by telling us a little about the work you and the team at LiveBy do? We founded LiveBy in April 2015 and the mission is to remove the stress  of moving to a new city. To do this, we provide an online tool that matches house hunters to their ideal neighborhood in any U.S. city. We provide users with  information on each of the local areas in  the city they’re considering moving to. This could include information on local schools, estimated commute times and the kinds of houses on offer. Within seconds, the user is provided with a bespoke suitability rating for each city area, based on their personal preferences. It sounds like a really useful tool. How do you manage the development of a product like this? Well, we have a clear-cut product management process, from design to implementation. How we manage this development process comes down to both our team and the tools we use to collaborate. These are tools like MeisterTask, Slack, G Suite and MindMeister. We try to be flexible with where the team can work. They can either work all together in our shared office space or remotely. So team members can work from home or from a coffee shop  if that suits them. We all stay connected via Slack and using the comment features within MeisterTask. As a result, the fact these tools are cloud-based means team members can work wherever suits them best. As a Google Business Company, we also use G Suite which the team can access remotely. We use Google Calendars for combined team calendars and Gmail for our support accounts. We also use Google Drive, for our collaborative documents. The fact that we can use all of these tools in collaboration, makes our product management process work. Providing a product to the whole of the United States  means we’ve got to be flexible with the tool. We need to strive to develop something which will be as accessible to as many users as possible. And how do you use them to improve your tools? At the moment we provide a product to the whole of the United States and were hoping to expand to Europe soon. This means we’ve got to be flexible with the tool, and strive to develop something which will be accessible to as many users as possible. To collate all of our product management information, we’ve created one incredibly intricate mind map on MindMeister. The map lists every single product feature, for example ‘neighbourhood profiles’, then every sub-feature within each of those features. It’s a collaborative mind map shared with every team member. Everyone is able to log-in and add their idea for a new feature or sub-feature straight into the map. Team members  label ideas with a light bulb emoticon so everyone else can spot  the new idea and provide feedback. The product mind map acts as both a knowledge map, including all product information, and a home for new ideas. These ideas can then be discussed within the mind map and followed up in meetings. Subsequently, we use the map when making our product management decisions, including when deciding which product improvements to implement. Staying Agile5 Best Practices in Software Project Management Download The Free White Paper What would the life cycle of one of these experiments look like? Well, we begin the process with a brainwriting session. To make our meetings more efficient, we ask employees to brainstorm their ideas for improvements ahead of the meeting. They do this using MindMeister, attaching design mock-ups to their mind maps. We then meet as a team to thrash out all of our ideas together, creating one collaborative mind map. This allows us to get everyone’s ideas down in one place and decide which ideas to take forward. Once we’ve decided on an experiment or improvement  we take it through our design to  implementation process. MeisterTask is the cornerstone of this design and development process for our products. Our backlog of tasks go through the many sections on our project boards, until the changes are successfully implemented. We ask employees to brainstorm their ideas for improvements or experiments ahead of the meeting, using MindMeister, attaching design mock-ups to their mind maps. We then meet as a team to thrash out all of our ideas together, creating one collaborative mind map. Have you used this process for any growth experiments so far? We recently discovered that users were finding it difficult to fully utilize the search feature, so we designed a UI experiment to improve it. This experiment, listed as a task card, was put through our product management process on MeisterTask. The task began on the design project board. It moved to development once designed, through to quality assurance once implemented on the test site, and finally made live. Whenever the task was moved from one phase to the next, the relevant team members would be informed via the Slack integration. This meant that when the test was moved to quality assurance for example, a meeting was organized.  This allowed the relevant stakeholders to judge whether the change should be implemented. Then, once the change had been made live, the whole team was notified, so we could go and check that everything looks as expected on our site. And was the UI experiment a success? It was before the UI changes were implemented, website visitors were converting well from content on the site. However they weren’t using the search function effectively, so were dropping off at that point. We redesigned the entire search interface and created a new landing page to assist users in how they’re navigating the site. The result was a new and improved search function and an increased user conversion rate. As a result of the UI experiment, we redesigned the entire search interface and created a new landing page to assist users in how they’re navigating the site. The result was a new and improved search function and an increased user conversion rate. So yes, Id definitely say it was a success. Would you say the tools G Suite, MindMeister and MeisterTask are central to this improvement process? Yes absolutely. MindMeister is the key to our ideation process and product planning meetings. In terms of product management, the development team was originally using another task management tool. However, they found it to have quite a low fidelity and functionality. They also wanted a tool which could provide the Kanban task card feature and more integrations this is when they found MeisterTask. At that point, the design team was using Asana. However, in order to create an effective workflow from design through to implementation, the design team decided to jump ship to MeisterTask too. The change has been fantastic for us. There’s now just one place for all of our product development tasks and the Slack integration keeps everyone informed. There’s now just one place for all of our product management-related tasks so the change has been fantastic for us. With the Slack integration keeping everyone informed, and the ability to attach relevant Google Docs to their respective tasks, all team members know exactly where everyone else is at. Tip: Download our white paper on Solving Your 5 Biggest Business Challenges with G Suite, MindMeister and MeisterTask. If you could summarize the result, what would you say its been for LiveBy? Ultimately, having tools which we know will store all of our information and tasks in one place means that there’s so much less to keep in everyone’s head. This leaves the team rest-assured that they’ll be notified when the next stage is needed. Having all of the tools MindMeister, MeisterTask, Slack and G Suite integrated, means that our tasks won’t fall through the gaps but will be seen through, from design to implementation. So there’s some insight from Cory Scott, CEO and Founder of LiveBy, on how the team are using MeisterTask, MindMeister and G Suite  at LiveBy, for efficient product management.   As always, please do share your questions and  comments below! Staying Agile5 Best Practices in Software Project Management Download The Free White Paper

Essay about Educational Achievement and Development

Educational achievement is one of the most important factors of a students’ academic journey. Education as a form of secondary socialisation teaches students, the basic norms and values of society and assists in developing their individual identity. In many cases there are contributing issues that not only hinder, but can dramatically affect a child’s educational achievement and development; but also impacts negatively on their childhood experience. These contributing factors consist of a person’s class, their gender and/or their race and ethnicity; which no child has the ability to change at such a young and impressionable age. The issue of race, ethnicity and gender are essentially a part of a person’s genetic design, which is†¦show more content†¦Burr (1995) maintains that the perspective of social constructivism is closely related with many contemporary theories and theorists, for example Vygotsky, Bruner and Bandura. In contrast essentialism is the ideology that people have an underlying and unchanging persona, both biologically and physiologically (Haralambos and Holborn. 2004). For example, Haralambos and Holborn (2004) imply that all women are the same in nature, as are all men; therefore persons of the same gender are biologically and socially connected regardless of any differences in their social circumstances. The issues surrounding race and ethnicity, in society today, are just as complex as they were over a hundred years ago. A person’s race can be defined by the colour of their skin, whereas a person’s ethnicity is defined by the social group in which they live, these affiliations can include religious beliefs, culture and their heritage. Walton and Caliendo (2011) confirm that the concept of race has to be considered in both cultural and political terms. Society has created a divide between individuals within the human race, to determine political and social power. The concept of race and the awareness that it could be used to distinguish groups from each other has lead to the creation of racism in society (Walton and Caliendo. 2011). Thus identity constructions have been labelled and/or stereotyped which is now a â€Å"norm† of society and educational institutions.Show MoreRelatedTeacher Professional Development and Student Achievement Gains1468 Words   |   6 PagesTeacher Professional Development and Student Achievement Gains The achievement of students results from the work of knowledgeable, experienced, and skilled teachers. Therefore, there is a need to improve the knowledge and skills of teachers to ensure that the achievement of students is possible. Investment in education must include allocation of funds and time for professional development of teachers in elementary education. There are many options in developing the skills and knowledge of teachersRead MoreEssay on National Education Standards1286 Words   |  6 PagesCurrent reforms and initiatives based on the national education standards focus on student’s achievement and teacher’s preparation. Educational researchers and curriculum designers continuously find problems with standards and requirements on a state level and how the state and local boards of education focus highly on advanced placement and cultural literacy. A key focus is also accountability for students, schools, and school-districts in regards to academic perform ance. A new factor that has surfacedRead MoreUsing Material for Item a and Elsewhere, Asses the Importance of Cultural Factors in Causing Social Class Differences in Education Achievement.1077 Words   |  5 Pagesworking-class have the tendency to underachieve in school, in contrast to those students that are middle-class, this is due to external and internal factors. 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Now in an era of technological growth and inventions the term Educational Attainment is not only used inRead MoreThe Vision Development Plan Provided An Amazing Opportunity968 Words   |  4 PagesThe Vision Development Plan provided an amazing opportunity for me to enhance my knowledge and understanding of how to truly create a vision of excellence and student success. As educators, we must be readily available to meet the demands of today’s educational system. It is important that we implement a comprehensive approach that includes all stakeholders in an effort to increase student achievement and school success. 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That is, district leadership matters. â€Å"There is no such thing as a dysfunctional system, because every system is perfectly aligned to achieve the results it produces.† (Heifetz et.al., 2009) Educational Leadership As a leader it is important to recognize that my organizationsRead MoreHow Human Development Research Should Inform Educational Practice1390 Words   |  6 Pages The Best Schools: How Human Development Research Should Inform Educational Practice by Thomas Armstrong The Best Schools: How Human Development Research Should Inform Educational Practice Introduction Human Development attracts a wide range of researches which play a crucial role in defining the stages between childhood and adolescence. In the Human Development course, educational practitioners must pay special attention to the highly pronouncedRead MoreThe Effect Of Leadership And Teachers On Students Achievement1278 Words   |  6 Pagessociety. This paper aims to examine the research on the effect of leadership and teachers on student achievement. It will examine the research on leadership styles and the effects that leadership has on teachers and student achievement. Introduction Australia, like most developed nations, has seen dramatic educational reforms over the past 60 years, with the desire to improve student achievement and create a productive workforce and economy. Our education system â€Å"must allow each individual to reachRead MoreNo Child Left Behind Act1737 Words   |  7 PagesFirst, what is the achievement gap? According to the achievement gap in education refers to systematic variances in the ability to learn between students from majority populations and students from minority populations. The most significant effort made by the federal government to improve the nation s schools and student learning is the 2002 reauthorization of the Elementary and Secondary Education Act (ESEA). The ESEA was largely designed to address the achievement gap in multicultural educationRead MoreInstructional Leadership : The Implementation Of Strategic Planning Concepts Regarding Quality Instruction Essay1539 Words   |  7 Pagescreating learning platforms w ere all students can learn regardless of ability levels is an essential component of instructional leadership. The ability to differentiate instruction combined with the incorporation of a variety of educational tools and resources aids in the development of effective learning environments. More importantly, instructional leadership requires the ability to identify student and community needs, as designative resources, instructional materials, and supports must be aligned

Reflection On Personal Narrative - 1083 Words

EDUC 364 Jingpei Wang Reflecting on Personal Narrative Culture shapes our identity and influences our behaviors. Living in California has been an open-minded journey for me because of diverse cultures, lifestyles, and people’s thought. Although, I learned to adopt the positive of a new culture and abandon the negative ones. It seemed like I could easily lose my cultural identity while I am accepting a new culture. However, After I took the class I even feel a greater appreciation on my own race, ethnicity and culture. I think my identity will never change. I will always consider myself as a Chinese because my own culture has shaped me into who I am no matter where I live and whom I married to. Upon reading my personal history narrative,†¦show more content†¦Nieto Bode mentioned that young people felt the need to de-emphasize their identity, culture, or language in school. Yet this de-emphasis may have had negative consequences for their learning. (Nieto Bode, 2008) I became more proud of my origin and background. Especially throughout this semester, my perspectives on race, diversity, and equality have altered to a better understanding. I become more proud of my own culture and being who I really am. Also, I learned that as a teacher I should be more aware of culture diversity in classroom. I should take my diverse background as an advantage because it helps me to â€Å"design an appropriate instructional strategies to ensure equal outcomes for diverse students.† (CSU San Marcos, 2017, p.4) I realized that accepting differences and valuing diversity is what helps me become a more dynamic and flexible as a future teacher. Especially when it comes to teach a diverse classroom, recognizing pluralism and divergent perspectives on educating students is the foundation of designing effective lessons and instructional practices for diverse students. (CSU San Marcos, 2017, p.4) If a child has a hard time to show his or her real identity, it will be misleading for teachers to design an appropriate instructional activates. The refusal to acknowledge differences often results in schools and teachers labeling children’s behaviors as â€Å"deficient† ( Nieto Bode, 2008) I think my experience and my diverseShow MoreRelatedPersonal Narrative Reflection Paper1234 Words   |  5 Pagesin the same year or program, just having a buddy made the walk to and from fun, and made me more motivated. Same thing applied for the gym; that was prime time for me to see certain friends ( shout-out to my friend who basically worked as my free personal trainer)! I even had days where I didn’t get to spend a lot of time with someone, so they’d pull their mattress into my room and we’d have a sleepover. So, if you’re worried about not having a social life because you’re so busy taking care of everythingRead MorePersonal Narrative Reflection Paper1526 Words   |  7 PagesAs I sat in the courthouse, I observed my surroundings, and asked myself why I was here. My mother was in the courtroom along with my dad arguing: who deserved guardianship and how much child support should be paid.(Citations) I contorted myself in a chair and waited for what seemed like an eternity for the judge to summon me. â€Å"Tick Tock† overtook the room due to the clock. I did not realize how long I had been sitting there, and I was soon in the courtroom. I timidly entered into the wood-filledRead MorePersonal Narrative Reflection Paper1069 Words   |à ‚  5 PagesI have always questioned, why would anyone want to know my story. I don’t think that I have an impressive testimony, because I haven’t had experiences that others have—my parents aren’t divorced, I haven’t struggled with alcohol or drug consumption, and I haven’t dealt will sexual promiscuity. I have heard many testimonies telling about their struggles and how they have overcome them. Although, I may feel as though I do not have an elaborate or super life-changing story - I realize I have my ownRead MorePersonal Narrative Reflection Paper1813 Words   |  8 PagesI have seen the consequences of poor nutrition and bad eating habits and it is not a place I would ever want to be in. this health goal will forever be one of my main goals and I will try and be consistent with it and never put it aside. My other personal goal was with my education and how I want to be a Surgical Technologist one day. I did not have much motivation before this class because I did not believe I was capable of getting a good grade and I am truly amaze that I was able to accomplish thatRead MoreSelf Reflection : My Personal Narrative1363 Words   |  6 Pageso’clock sharp. Anyone unprepared asked for remarks. Contrary to belief, I took years polishing an eloquent routine, all the way down to the right DSW shoes. Each week, I trimmed more and more time off each session to show improvement in my self reflection as Father Bob once said I lacked. After I requested the holiest advice, my priest sent me to a website called Christway Counseling for qualities I must inherit. Availability vs. self-centeredness: the first item on the list to fix. PeriodicallyRead MorePersonal Narrative: Reflection on my First Poem732 Words   |  3 PagesI choose only to make a few revisions before I submitted my final work. In my first poem, As A Child, I chose to only make one revision; to take the last line â€Å"A memory we could only wish to free ze in time.† out. I choose to take this line out of my poem because I thought it was repetitive to the line before it. The second last line of the poem is â€Å"A timeless memory† and I felt that having those two lines one after another was redundant. In my second poem The Good and the Bad in the World, I onlyRead More Personal Narrative: Reflections on 7th grade English Class Essay967 Words   |  4 Pagessee that I was a natural writer and reader. I am confident to move onto 8th grade. There were so many techniques that Ms D introduced us to and it can definitely help us to be a better reader and writer. I will definitely miss Ms. D next year. My reflections are shown in this essay. Read MoreSocial Relationships Of A Teacher s Environment942 Words   |  4 Pagestold through narratives. 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Informative Speech/Outline Vegetarians Essay examples

Topic: Vegetarians. General purpose: To inform. Specific Purpose: To inform my audience about two top types of Vegetarians. Central Idea: There are two top types of Vegetarians: vegetarian and vegan. Introduction There are vegetarians all over the world. They just want what most people want: good food and a choice. And some people become vegetarians because of their religion, their culture, and the place they live. There are different kinds of vegetarians. Some vegetarians do not eat beef or red meet, but they eat chicken and fish. Some do not eat red meat, chicken and fish, but they eat cheese, butter, eggs, milk, and other animal products. Other vegetarians do not use anything that comes from an animal. Some†¦show more content†¦2) Ovo-vegetarians refer to people who do not eat meat or dairy products but do eat eggs. Connective: I have spoken so far of vegetarians’ types. Let’s move to another group. 2. The second group is vegan. A. Veganism excludes all animal flesh and products, such as milk, honey, and eggs, as well as items refined or manufactured through any such products, such as sugar, some wines or animal-tested baking soda. B. Raw veganism includes only fresh and uncooked fruits, nuts, seeds, and vegetables. Vegetables can only be cooked up to a certain temperature. C. The next is fruitarianism – permits only fruits, nuts, seeds, and other plants matter that can be gathered without harming the plant. Conclusion So, there are many different types of vegetarians. And probably just as many definitions. As a fact, vegetarians today are everywhere. They belong to different social groups in both rich or poor countries. In parts of the world such as Africa, the Middle East, and Southeast Asia, meat is uncommon, and therefore it is an easy choice to be vegetarian. Surveys show that in both the United States and Britain about 4% of population is vegetarian. More and more people are choosing vegetarianism every day. Many people became vegetarian for health reasons. They look and feel better when they stop eating meat. Some famous vegetarians include Leonardo da Vinchi, Albert Einstein, Thomas Edison,Show MoreRelatedVegetarianism : Is It The Right Lifestyle Choice For You?4983 Words   |  20 Pagespeoples body s change and so do personal goals. When one chooses to become a vegetarian it is important to consider all factors and to educate oneself. When considering the life style of being a vegeta rian one needs to look at health benefits and facts, different types of the diet, the disadvantages, and understand how to go about it in a healthy way. For a person to take part in the lifestyle choices of a vegetarian it is important to understand the commitment and the many advantages and draw

Health care for Different Theories on Social and Cognitive Development

Question: Describe about the Health care for Different Theories on Social and Cognitive Development. Answer: The essay brings into focus different theories on social and cognitive development and their relation with health care. Through the analysis of the case study on Morag Somerville, it seeks to explain how Morags social and cognitive development could be affected by her diabetes. It will analyse those factors in Morags life that is supporting hindering her normal development along with management of diabetes. Social and cognitive development theory is based on the assumption that knowledge acquisition is based on social interaction and sequence of events in society. Hence, in case of Morgan there is a need to identify what factors help or hinders Morags development. To discuss the affect of diabetes on social and cognitive development of Morag, first we need to describe briefly the case study on Morag. Morag Sommerville is a 10 years old insulin dependent diabetic girl and her mother Mrs. Somerville plays a primary role in her management and treatment of diabetes. Due to her diabetes, her mother has always over-protected her compared to her siblings. While her brother John has been given the freedom to go out and socialize with friends, Morag has never got such opportunities. Recently Morag has developed frustration due to her mothers over-protective attitude towards her and she has been hospitalized due to her poor-diabetes control. The Diabetic consultant highlighted the scale of Morags happiness which lead to her uncontrolled diabetes. An insight into cognitive development was given by Piagets theory who stated that cognitive development is a process resulting from biological maturation and experienced of society. Children tend to shape their mind according to the world around them. They experience conflict when they find that what they know is different from what they discover in the surrounding (Carpendale, 2014). The same thing with happened with Morag. Although she was over-protected by her mother due to her diabetes, however she was very frustrated due to the different treatment given to her brother. Hence, diabetes may act as a significant barrier in her social and cognitive development. Piaget had divided the intellectual development of child into four stages such as sensorimotor stage (Birth to 2years), preoperational stage (2 to 7 years), concrete operational stage (7-11 years) and Formal operational stage (adolescence to adulthood). In the first stage, children acquire knowledge through sensory experience and identifying objects as distinct entities. In the preoperational stage, children struggle with their own logic and opinion of others (Modgil et al., 2013). Morag is in the concrete operational stage when she like other kids began to think more logically. That is why Morag struggled with the rigidity of her mother. She wishes to manage her diabetic injections and diet herself instead of her mother managing her condition. The final stage of cognitive development relates to the children ability to use deductive reasoning and understanding of abstract ideas (Spencer, 2013). The social development theory states that social interaction precedes development and cognitive development occurs due to socialization. Vygotskys social development theory explains that social interaction plays an important role in cognitive development. Morag has been denied freedom to socialize or go to any events or program due to her diabetes. This social exclusion may significantly disrupt her cognitive and intellectual development (Lantolf et al., 2015). While Jean Piaget considered that cognitive development occurs first, Vygotsky argued that social learning precedes cognitive development. He said that learning occurs in three zone of social interaction, more knowledgeable others and the zone of proximal development. Hence a child personality may develop and enhance through influence of people in the society and the childs presentation of himself or the social world (Stetsenko Arievitch, 2014). If Morag is continued to be socially isolated by her mother it may have impact on her future life due to poor social understanding and low confidence in dealing with challenges in life. Morag may have poor social and emotional competence that is why she might have resorted to unhealthy diet all of a sudden out of frustration. Type 1 diabetes occurs body is unable to produce insulin due to the destruction of insulin-producing cells in the body. Morag was also insulin dependent diabetic depending on daily dose of insulin injections or insulin pumps. Although it is widely known that diabetes has deleterious impact on cardiovascular and peripheral nervous system, however it also impairs cognitive function in children. People with diabetes are generally associated with reduced performance in cognitive domains (Paton Brown, 1991).Morag social and cognitive development might also get affected due to insulin resistance and her necessity to depend on restricted diets throughout her life. This may have impact on her quality of life due to her low exposure to societal issues and her mothers tendency to over-protect her (Alderfer et al., 2001). Coping with the disease may be difficult for Morag especially when she is in the phase of cognitive and social development which will shape her personality. Due to the demand ing treatment regimen, Morag may experience psychological problem in her youth and she may turn out be aggressive. She may have problem in processing information and develop psychomotor inefficiency, hypertension and poor performance in life. Morags mother needs to seriously balance her treatment regimen as well as provide her stress free environment to successfully aid in her social and cognitive development (Gillibrand Stevenson, 2006). Certain events helped improved Morgan condition and made her stress free. This occurred when she was allowed to go the camps for kids by Diabetes Australia group. Morag was very happy in the camp as she was managing things by her own and her mother was not there to protect her all the time. She was enjoying her freedom in the camp and also developed confidence when she was able to manage her diabetes without the supervision of her mother. The major events that hindered Morag normalized development included her mothers supervision over her diabetes treatment related task. On return from camp, Morag was frustrated even more when she found that her self-acquisition in diabetes management was not taken pleasantly by her mother. Her previous restriction in her lifestyle was reimposed to her due to which her frustration increased and her diabetic control became erratic. Hence from the essay on relation between social and cognitive development theory in health care and the analysis of case study on Morag Sommerville, it can be concluded that diabetes is mainly related with depressive symptoms and poor self-efficacy in life. The social and cognitive development theory gave an idea about the normal development in children and brought into focus the barriers seen in Morags intellectual development and shaping of personality. Early life experienced are enduring factors in a child development and hence Morags mother should try to effectively foster positive family relationship by giving Morag the freedom to manage her lifestyle on her own. Reference Alderfer, M. 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