Energy policy and technology (Energy in developing countries, Research Proposal

Energy policy and technology (Energy in developing countries, Thailand) - Research Proposal Example Thailand is one of the developing countries in Southeast Asia that has set a good example by introducing policies (Buranasajjawaraporn, 2014) that promote and support the production of clean energy; however, preliminary literature review (Beerepoot, Laosiripojana, Sujjakulnukij, Tippichai, & Kamsamrong, 2013) identified a few problems in its policies and structures that might create hurdles in the future. Due to this potential of Thailand to emerge as one of the leaders in solar energy production and consumption, the proposed study intends to analyse some of the significant aspects of renewable energy industry of Thailand. The Ministry of Energy of Thailand (2002) has indicated its interest in promoting not only the consumption but also the production of solar energy several times, which is also evident from introduction of various incentives and promotional policies. In this regard, the matter of solar energy is of prime importance for the government, as well as for private stakeholders that are interested in investing in the potential industry. Due to this significance, identification and analysis of barriers associated with production of solar energy resources will be helpful for policymakers, as well as investors in not only understanding the problems but also resolving these barriers for successful implementation of government’s policies and achieving the target of 10-years alternative energy development plan of 2011-2021 (Buranasajjawaraporn, 2012). For this purpose, this study aims to investigate different aspects of Thailand’s solar industry with intent to identify and analyse its potential along with barriers that are causing hurdles for the government to promote renewable energy production and consumption in the country. Particularly, the study will attempt to fulfill the following research objectives: Brief review of literature

Marketing analysis of Bupa Essay Example | Topics and Well Written Essays - 5750 words

Marketing analysis of Bupa - Essay Example Bupa is the leading provider of private health care insurance and health care services in the UK. Based on your assessment of Bupa’s intermediate and longer term Objectives, and an analysis of their business and marketing environment, please prepare a full Marketing Plan for Bupa. Your Marketing Plan must cover all key elements including: 1. the corporate and marketing objectives 2. key macro and micro considerations, including SWOT 3. target markets selected and corporate/brand position 4. main aspects of your recommended marketing mix strategy, including o Product/Services strategy o Pricing strategy o Channel management o Promotional (Integrated Marketing Communications) strategy o the extended marketing mix 1.0 The corporate and marketing objectives at Bupa Bupa identifies its strategic priorities as: †¢ The development of differentiated products and services, through the provision of health care and health care promotion to allow customers to take control of their own healthcare as a lifetime partnership (Bupa, 2011, p.1). †¢ Building leadership in healthcare: Focus is given to relationship management related to individuals, companies, government and health care providers to improve quality and governance of the health care system and improve affordable health care services (Bupa). †¢ Improving quality of healthcare expertise internationally.... Assessment Task A: 2200 words Bupa is the leading provider of private health care insurance and health care services in the UK. Based on your assessment of Bupa’s intermediate and longer term Objectives, and an analysis of their business and marketing environment, please prepare a full Marketing Plan for Bupa. Your Marketing Plan must cover all key elements including: 1. the corporate and marketing objectives 2. key macro and micro considerations, including SWOT 3. target markets selected and corporate/brand position 4. main aspects of your recommended marketing mix strategy, including o Product/Services strategy o Pricing strategy o Channel management o Promotional (Integrated Marketing Communications) strategy o the extended marketing mix 1.0 The corporate and marketing objectives at Bupa Bupa identifies its strategic priorities as: The development of differentiated products and services, through the provision of health care and health care promotion to allow customers to ta ke control of their own healthcare as a lifetime partnership (Bupa, 2011, p.1). Building leadership in healthcare: Focus is given to relationship management related to individuals, companies, government and health care providers to improve quality and governance of the health care system and improve affordable health care services (Bupa). Improving quality of healthcare expertise internationally. Bupa has experienced significant revenue growth in the last five years, with current equity at $4.37 billion. $1.18 billion of this revenue comes from care home services sustaining resident care for elderly and those with specialized needs (bupa.com, 2010). Because of the diversity and vastness of the products and services offered, Bupa’s marketing objectives consist of: Improve revenue